Bolette, Jonas and Lasse talk to Stephanie Peschel, UX Lead at True Digital, about the value of emotion in e-commerce and web development.
In this episode of DXTalk, the hosts delve into the significance of emotional design in e-commerce and website development with Steph, the lead UX designer at True Digital. Steph shares her journey into UX design and emphasizes the importance of balancing usability and desirability to create memorable user experiences. She discusses the role of emotional design in user testing, personalization, and accessibility, highlighting the need to understand and cater to users' emotional responses. The episode concludes with a discussion on leveraging AI tools for deeper insights and a thank you to Steph for her valuable contributions.